Research Students

Reseach Students

Zweber Yonat, Ph.D candidate

Research interests include: The influences of Word of Mouth Communication, Innovators and Diffusion of Innovations.

Haddad-Leibovich Keren, Ph.D candidate

Education: in Computers Sciences and MBA from The Hebrew University. Research Profile: Diffusion of innovations and all that surrounds it, specifically the diffusion of decliners (those who considered the innovation but declined it), their effects on the diffusion process. Social networks and effects of Social networking behaviour on adoption processes. Online networks. Beyonds marketing I am also intrigued by solving riddles and cognitive processes.

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