Books
Books
Inside the Box
Boyd D. and Goldenberg J. (2013), Simon & Schuster.
Cracking the ad code
Goldenberg J., Mazursky D., Levav A. Solomon S. (Forthcoming 2009), Cambridge University Press.
Creativity in Product Innovation
Goldenberg Jacob and David Mazursky (2001)
Cambridge University Press.
Why Didn't You Think Of It? The Anatomy of Successful Products
Goldenberg Jacob, Mazursky David and Solomon Sorin (1999)
The Edison Institute, TA (Hebrew).