Inside the Box

Boyd D. and Goldenberg J. (2013), Simon & Schuster.

Cracking the ad code

Goldenberg J., Mazursky D., Levav A. Solomon S. (Forthcoming 2009), Cambridge University Press.

Creativity in Product Innovation

Goldenberg Jacob and David Mazursky (2001)
Cambridge University Press.

Why Didn't You Think Of It? The Anatomy of Successful Products

Goldenberg Jacob, Mazursky David and Solomon Sorin (1999)
The Edison Institute, TA (Hebrew).

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