Publications

Papers 



Stephen, Andrew and Peter Pal Zubcsek and Jacob Goldenberg (2016) Lower Connectivity Is Better: The Effects of Network Structure on Customer Innovativeness in Interdependent Ideation Tasks, Journal of Marketing Research, April, Vol. 53, No. 2, pp. 263-279..

Toubia Olivier Goldenberg Jacob and r, Garcia Rosanna (2014), Improving Penetration Forecasts Using Social Interactions Data, Management Science, Vol 60, 12 p. 3049-66.



Hilla Brot, Michal Honig, Lev Muchnik, Jacob Goldenberg, and Yoram Louzoun, (2013), Edge removal balances preferential attachment and triad closing, PHYSICAL REVIEW E 88, 042815.




Ein-Gar Danit, Goldenberg Jacob and Sagiv Lilach (2011), Consumer Self-Control, Product Attributes and the Consumption of Virtue Products , International Journal of Research in Marketing. Forthcoming.

Moldovan, Sarit, Jacob Goldenberg, and Amitava Chattopadhyay (2011), The Different Roles of Product Originality and Usefulness in Generating Word of Mouth, International Journal of Research in Marketing Vol. 29 123–133.
** Best paper award finalist


** Best paper award



**Maynard best paper award finalist


Feldman, Ronen, Moshe Fresko, Jacob Goldenberg, Oded Netzer, Lyle H. Ungar (2008), Using Text Mining to Analyze User Forums, WMEE'08, Melbourne, Australia June, 1-5.

Goldenberg, Jacob, Lowengart, Oded, Oreg, Shaul, & Bar-Eli, Miki, (2008), How Do Revolutions Emerge? Lessons from the Fosbury Flop. International Studies of Management and Organization, (forthcoming).

Goldenberg, J. & Oreg, S., (2007), Laggards in Disguise: Resistance to Adopt and the Leapfrogging Effect. Technological Forecasting and Social Change, 74, 1272-1281.

Feldman, Ronen, Moshe Fresco, Jacob Goldenberg, Oded Netzer, Lyle Ungar (2007) “Extracting Product Comparisons from Discussion Boards,” Proceedings of the 2007 IEEE International Conference on Data Mining (ICDM. 2007). 

** Lead article and Best paper award.

Goldenberg Jacob, Barak Libai, Eitan Muller, Renana Peres (2006) "Blazing saddles: Early and Main Markets in a life-cycle of a high-technology product. The Economic Quarterly (in Hebrew) 53 (2) 249-271.
- Also published as an English version in ISER 

Goldenberg Jacob, Yuval Shavitt, Eran Shir,Sorin Solomon (2005), Distributive Immunization of Networks Against Viruses Using the ’Honey Pots’ Architecture, Nature Physics 1, Dec, 184-188.

Luzon Yoram, Goldenberg Jacob, Barak Libai, David Mazursky, and Sorin Solomon, (2004), Inevitably Reborn: The reawakening of extinct innovations, 
Technological Forecasting and Social Change, Vol. 71, p. 881-896.


Moldovan Sarit and Jacob Goldenberg (2004), Cellular Automata Modeling of Resistance to Innovations: Effects and Solutions, Technological Forecasting and Social Change Vol. 71, 5, 425–442.
** lead article and best paper award.

Louzoun Yoram, Sorin Solomon, Jacob Goldenberg, David Mazursky (2003), The Risk at Being Unfair: World-size Global Markets Lead to Economic instability, Journal of Artificial life, Vol. 9, 4, special issue on Collective Effects of Human Behavior, p. 357-70. 

Goldenberg Jacob, Roni Horowitz, Amnon Levav and David Mazursky, (2003), Finding the sweet spot of innovation, Harvard Business Review, March p 120-29.

Goldenberg Jacob, Barak Libai and Eitan Muller (2002(, Riding the Saddle, How cross-Market Communications Creates a Major Slump in Sales, Journal of Marketing Vol. 66 (April), p 1-16.

Goldenberg Jacob, Barak Libai and Eitan Muller (2001),”Modeling Heterogeneity on New Product growth Through Cellular Automata,” Journal of the Academy of Marketing Science Review, special issue on Complexity in Marketing, forthcoming.

Goldenberg Jacob, Barak Libai and Muller Eitan (2001), “Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth,” Marketing Letters, 12:3 p. 209-21.

Goldenberg Jacob, David Mazursky and Sorin Solomon (2001), “Structures of the Mind and Universal Music,” Science, Vol. 292, 5526, June 29, 2001, p. 2433.

Goldenberg Jacob, Donald R. Lehmann and David Mazursky (2001), “The Idea Itself and The Circumstances of Its Emergence as Predictors of New Product Success”, Management science, Vol. 47, No. 1, January, p. 69-84.

Also appeared in:
Goldenberg Jacob, Donald R. Lehmann and David Mazursky (2001), “The Idea Itself and The Circumstances of Its Emergence as Predictors of New Product Success” IEEE, Engineering Management Review, Vol. 29, 2, p 105-18.

Goldenberg Jacob and Sol Efroni (2001), “Using Cellular Automata Modeling of Emergence of Innovations, ” Technological Forecasting and Social Change, Vol. 68, 3, p. 293-308.

Goldenberg Jacob and David Mazursky (2000), “First we throw Dust in the Air, then we claim we can’t see: Navigating in the Creativity Storm,” Creativity and Innovation Management, Vol. 9, 2 June, p 131-43.

Goldenberg Jacob, Barak Libai, Sorin Solomon, Neam Jan and Dietrich Stauffer (2000), “Marketing Percolation,” Physica A, 284 (1-4) p. 335-47 

Goldenberg Jacob, David Mazursky and Sorin Solomon (1999), “Creative Sparks,” Science, vol. 285, (5433) September p. 1495-6.

Goldenberg Jacob, David Mazursky and Sorin Solomon (1999), “Meme’s The World,” Science, Volume 286, Number (5444) Nov, p 1477.

Goldenberg Jacob, David Mazursky and Sorin Solomon (1999), “Scrutinizing Creativity - Response,” Science, Volume 286, Number 5448 Issue of 17 Dec 1999, p 2269.

Goldenberg Jacob, David Mazursky and Sorin Solomon (1999), “Creativity Templates: Towards Identifying the Fundamental Schemes of Quality Advertisements,” Marketing Science, Vol. 18, No. 3 p. 333-51.

Goldenberg Jacob, David Mazursky, and Sorin Solomon (1999), "Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach,” Journal of Marketing Research, 36 (May), p. 200-210.

Goldenberg Jacob and David Mazursky (1999), “The Voice of the Product: Templates of New Product Emergence,” Innovation and Creativity Management, September Vol. 8, 3, 157-164.


Goldenberg Jacob, David Mazursky and Sorin Solomon (1999) ”Templates of original innovation: Projecting original incremental innovations from intrinsic information,” Technological Forecasting and Social Change, Vol. 61/1 (May), P. 1-12.

Goldenberg Jacob, Donald R. Lehmann and David Mazursky (1999), “The Primacy of the Idea Itself as a Predictor of New Product Success,” MSI working paper, Report No. 99-110.

Goldenberg Jacob, Roni Horowitz, David Mazursky and Sorin Solomon (1997), “Algorithms For New Product Development: An Exercise in Thought Dynamics”, International Journal of Modern Physics C, Vol. 8/2 p. 365-381.

Goldenberg Jacob, David Mazursky and Sorin Solomon (1996), “Cluster Concepts Dynamics Leading to Creative Ideas Without Critical Slowing Down,” International Journal of Modern Physics C, Vol. 7 No. 5 pp. 655-673.

 Chapters in Collections
Goldenberg, Jacob, and Don Lehmann (2008) Social Hubs. In The connected Consumer, Lustrom Tilburg conference collection (Forthcoming).

Goldenberg, Jacob., and Daniel Shapira (2008) Marketing: Complexity Modeling, Theory and Applications, in Encyclopedia of Complexity (ed. Andrzej Nowak), (forthcoming).  

Goldenberg, Jacob, and Oreg, Shaul., (2008), why Do they Lag and Why Should we Care, in Marketing Metaphors and Metamorphoses, editor, Phil Kitchen Palgrave Macmilian, NY, p 162-72.

Goldenberg Jacob and David Mazursky (2007), a review chapter on creativity in advertising, in Handbook of advertising (ed, Gerard Tellis and Tim Ambler), Sage Publications, NY p. 283-99.

Goldenberg Jacob David Mazursky and Idan Yaron (2006), Surprise Regularity and Surprise-Regularity in Innovation and Creativity, in Global Talent: An Anthology of Human Capital Strategies for Today's Borderless Enterprise (ed, Michael Foster). Human Capital Institute, Washington p 299-311.

Nir Dina, Goldenberg Jacob and Eyal Maoz, “Creativity in negotiation”. In Creativity and Innovation in Organizations, edited by Leigh Tompson and Hoon-Seok Choi (forthcoming).

Goldenberg Jacob, (2003), Invisible Forces: How Consumer Interaction Make the Difference, In Marketing Mind Print, ed. Phillip Kitchen, Palgrave-Macmillan, p. 58-77.

Goldenberg Jacob, Barak Libai and Eitan Muller (2004(, Complex yet Simple: Cellular Automata as Enabling Technology in Marketing Research, in Assessing Marketing Strategy Performance, C. Moorman and D. Lehman (eds.), Marketing Science Institute, Cambridge USA p. 229-47

MSI Working papers

Goldenberg Jacob, Lowengart, Oded., Oreg, Shaul., & Bar-Eli, Miki., (2008), “Innovation – the Case of The Fosbury Flop” MSI working paper, Report No. 04-106.

Olivier Toubier, Goldenberg Jacob, and Rosanna Garcia (2008), “A New Approach to Modeling the Adoption of New Products: Aggregated Diffusion Models ,” MSI working paper, Report No. 08-103.

Goldenberg Jacob, Donald R. Lehmann and Daniella Shidlovski and Michal Matser Barak (2006), “The Role of Experts vs. Opinion Leaders in New Product adoption ,” MSI working paper, Report No. 06-004.

Sarit Moldovan, Goldenberg Jacob, Amitava Chattophadayay, (2006), “What Drives Word of Mouth? The Role of Product Originality and Usefulness” MSI working paper, Report No. 06-111.

** dissertation award
Garber Tal, Jacob Goldenberg, Barak Libai and Eitan Muller (2002), From Density to Destiny: Using Spatial Analysis for Early Prediction of New Product Success, MSI working papers report No. 02-106.

Goldenberg Jacob, Donald R. Lehmann and David Mazursky (1999), “The Primacy of the Idea Itself as a Predictor of New Product Success,” MSI working paper, Report No. 99-110.
** Best paper award

Share by: