Courses

Courses

inside the box innovation

Structured Creativity in Marketing

Course Syllabus:

Pdf (3Mb, English)

Systematic Creativity in Marketing (English)

Course Syllabus:

Pdf
Vidoes:

Methods in Marketing Research

Course Syllabus:

Pdf

Slides:

Introduction/ Regression/ Conjoint Analysis/ Factor Analysis/ Cluster Analysis/ Positiong/ Diffusion/ Preparing a research/ ANOVA

Marketing Seminar

Course Syllabus:

Pdf

Readings

The Voice Of The Customer

The Management Of Innovation Dilemma

Templates In Creative Sparks

The Management Of Innovation Dilemma

Necessary Conditions In Puzzles Solving

Follow Us

Marketing Department:

Prof. Barak Libai
Prof. Eitan Muller
Prof. Ron Shachar
Prof. Eyal Biyalogorsky
Dr. Yonat Zwebner
Dr. Talia Rymon
Dr. Dana Turjeman

Contact Information:

Tel: 972-9-9602461
jgoldenberg@runi.ac.il
Reichman University (IDC) Herzliya - Arison School of Business

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